Übbs Adventures Into Swedish Market With Haypp Listing

Having carved out an impressive launch presence in the UK, nicotine pouch brand, Übbs sets its sights on European expansion having secured a NEW listing with leading smoke-free alternative retailer, Haypp.

 


 


From February through to August, Übbs witnessed an exceptional upward trajectory, with month-on-month online sales increasing by 35%. The result? In 2023, Übbs saw ten products sell every hour, with one pouch used every thirty seconds! Having created a significant brand presence online and in store at Morrisons and WH Smith travel retail, the nicotine brand is now ready to take on a new market – Sweden.

 

Steve McGeough, General Manager at RV Karma Ltd discusses the pivotal move; “Sweden is the biggest consumer of nicotine pouches, so it’s no surprise that we see the Scandinavian market as being key to our global expansion. Partnering with the leading nicotine retailer, Haypp is a pivotal step towards achieving our growth goals. We can’t wait to see our collaboration flourish as Übbs continues to ascend to new heights.”

 

And Sweden’s willingness to embrace smoke-free alternatives is something many countries could learn from. Since introducing nicotine pouches on the Swedish market in 2016, smoking rates have plummeted from 12% to less than 6%. In fact, Sweden is on track to become the first country to meet the EU target of achieving smoke-free status (defined as having a smoking frequency lower than 5%).

 

Steve adds; “Sweden really is light years ahead when it comes to adopting smoke-free alternatives. They’re acceptance of nicotine pouches has helped them significantly in achieving their nationwide health goals.”

 

Markus Lindblad at Haypp adds; “As a leading retailer of nicotine pouches, we are always on the lookout for new brands that our shoppers will love. We were instantly impressed with the taste, quality, and design of Übbs and are excited to bring it to our consumers in Sweden and beyond. Übbs also went through the NicoLeaks-testing with flying colours, meaning they are high quality products and as such contributing to a responsible and sustainable alternative nicotine market. The Swedish market is certainly one of the most advanced when it comes to smoke-free solutions, and Übbs is primed to become a leader within the category as it continues to scale.”

 

The new listing will include six flavours, each available in two strengths – providing the variety and taste experience consumers crave. In addition, the launch will be backed by a marketing campaign including influencer endorsement to help amplify awareness amongst those seeking smoke-free, alternatives.

 

https://www.haypp.com/se/ubbs-pouches/